DIRECTION 1
Framed Card
Light page. The card wears a navy header band as app chrome, so blue is present as a band rather than as a field.
Safest of the three to read across 13 screens. Reads as a well-made tool.
Self Storage Income · Readiness Score · design directions v1
Three ways to make the quiz worth taking
Three skins over one interaction model, ordered light to dark so the choice reads as a single spectrum rather than three unrelated ideas. Every phone below is a real, clickable 375px flow: pick an answer and it advances, exactly as the built page would.
The question content is not retyped for this page. It is read from the locked v2.1 set in build-readiness-v2-doc.js and hashed, so the page can prove at runtime that nothing drifted.
"Put the contact info collection at the END of the form not at the beginning." / "Make this sexy like a landing page. I want to WANT to take this thing, not have to. I love the simplicity, no need to change that, but I want sexy juicy page vibes."Gray, 22 Sept 2026
DIRECTION 2
Blue Stage
Full-bleed SSI navy carrying the warm page grid and glow. The white card floats on a deep shadow with the logo knocked out above it.
Gero's suggestion. Highest continuity with the shipped /ind-overpay page.
DIRECTION 3
Deep Navy
The card itself is dark. Glass option tiles, a cyan selection glow, white type on #082743.
The most juicy and the most risk: long-form reading and the video embed both fight a dark surface.
Open, and deliberately not fixed here
- Submissions on the live page currently go nowhere. The shipped bundle reads VITE_READINESS_WEBHOOK_URL and that key is absent from the inlined env object, so the submit request short-circuits and returns false. Every completed assessment is being discarded. One key on the ssirdscfr Vercel project. Worth shipping on its own so there is a completion baseline to compare the redesign against.
- "Internal use only / Start form" and "Internal preview only / Start over" render on the live prospect-facing page. Not drawn in any of these mockups. Removing them from the live page is still an open call.
- Copy is a working draft, not Natalya's. Headline, the three intro lines and the contact-step wording all need her pass.
- For Gray: is this quiz ever linked cold or organic, or only ever sent as a setter link? Contact-at-the-end takes abandonment capture to zero, which is fine precisely because identity comes from contact_id in the URL. If it is ever linked cold, a cold abandoner becomes unrecoverable.
- Name, call time and the prefilled contact values are placeholders. The email uses the reserved example.com domain so nothing here can be mistaken for a real prospect.
ROW 1
Intro
Carries the reframed taker-first copy, the logo treatment and the whole premise of the direction. Highest decision density on the page.
01Framed Card
02Blue Stage
03Deep Navy
ROW 2
The hardest question (9)
Not the prettiest question, the worst one: 6 options with the longest labels in the set. It sets the height budget every direction has to live inside, and it is the only screen where the progress rail exists.
01Framed Card
02Blue Stage
03Deep Navy
ROW 3
Contact confirm (new)
The structural change Gray asked for. It has to be seen skinned three ways, otherwise it gets approved in the abstract.
01Framed Card
02Blue Stage
03Deep Navy
ROW 4
Completion
The YouTube embed is the single element that fights a dark card hardest.
01Framed Card
02Blue Stage
03Deep Navy
DESKTOP
Intro at desktop width, scaled
Acknowledged, not fought over. Prospects arrive on a texted setter link, so every frame above is a native 375 rather than a shrunk desktop shot.
Framed Card
2 minHow ready are you to buy your first facility?
Thirteen questions, about two minutes. You get a straight read on where you actually stand, and your call picks up from there instead of starting at square one.
- Where you stand on the five things that decide a first deal
- The one thing most likely to slow you down
- A call that starts at your level, not at the basics
No wrong answers. Your answers go only to the person taking your call.
Self Storage Income
Blue Stage
2 minHow ready are you to buy your first facility?
Thirteen questions, about two minutes. You get a straight read on where you actually stand, and your call picks up from there instead of starting at square one.
- Where you stand on the five things that decide a first deal
- The one thing most likely to slow you down
- A call that starts at your level, not at the basics
No wrong answers. Your answers go only to the person taking your call.
Self Storage Income
Deep Navy
2 minHow ready are you to buy your first facility?
Thirteen questions, about two minutes. You get a straight read on where you actually stand, and your call picks up from there instead of starting at square one.
- Where you stand on the five things that decide a first deal
- The one thing most likely to slow you down
- A call that starts at your level, not at the basics
No wrong answers. Your answers go only to the person taking your call.
Self Storage Income
CONTACT SHEET
Every frame, flat
Static and server-rendered: no JavaScript, no interaction state, nothing that can differ between two reviewers. Use this half for markup.io comments and the live half above on the call.
Framed Card · Intro
2 minHow ready are you to buy your first facility?
Thirteen questions, about two minutes. You get a straight read on where you actually stand, and your call picks up from there instead of starting at square one.
- Where you stand on the five things that decide a first deal
- The one thing most likely to slow you down
- A call that starts at your level, not at the basics
No wrong answers. Your answers go only to the person taking your call.
Self Storage Income
Blue Stage · Intro
2 minHow ready are you to buy your first facility?
Thirteen questions, about two minutes. You get a straight read on where you actually stand, and your call picks up from there instead of starting at square one.
- Where you stand on the five things that decide a first deal
- The one thing most likely to slow you down
- A call that starts at your level, not at the basics
No wrong answers. Your answers go only to the person taking your call.
Self Storage Income
Deep Navy · Intro
2 minHow ready are you to buy your first facility?
Thirteen questions, about two minutes. You get a straight read on where you actually stand, and your call picks up from there instead of starting at square one.
- Where you stand on the five things that decide a first deal
- The one thing most likely to slow you down
- A call that starts at your level, not at the basics
No wrong answers. Your answers go only to the person taking your call.
Self Storage Income
Framed Card · The hardest question (9)
2 minQUESTION 9 OF 13
What is driving this for you right now?
Self Storage Income
Blue Stage · The hardest question (9)
2 minQUESTION 9 OF 13
What is driving this for you right now?
Self Storage Income
Deep Navy · The hardest question (9)
2 minQUESTION 9 OF 13
What is driving this for you right now?
Self Storage Income
Framed Card · Contact confirm (new)
2 minCOMPLETEYOUR SCORE IS READY
Where should we send it?
We pulled these from your link. Change anything that is not right.
Phone is optional.
Self Storage Income
Blue Stage · Contact confirm (new)
2 minCOMPLETEYOUR SCORE IS READY
Where should we send it?
We pulled these from your link. Change anything that is not right.
Phone is optional.
Self Storage Income
Deep Navy · Contact confirm (new)
2 minCOMPLETEYOUR SCORE IS READY
Where should we send it?
We pulled these from your link. Change anything that is not right.
Phone is optional.
Self Storage Income
Framed Card · Completion
2 minThanks, Dale. We have your readiness assessment.
We will read your answers before your call, so you get straight to what actually matters for your situation.
Your call: Thursday 25 Sept, 2:00pm ET
While you wait, watch this
Self Storage Income
Blue Stage · Completion
2 minThanks, Dale. We have your readiness assessment.
We will read your answers before your call, so you get straight to what actually matters for your situation.
Your call: Thursday 25 Sept, 2:00pm ET
While you wait, watch this
Self Storage Income
Deep Navy · Completion
2 minThanks, Dale. We have your readiness assessment.
We will read your answers before your call, so you get straight to what actually matters for your situation.
Your call: Thursday 25 Sept, 2:00pm ET
While you wait, watch this
Self Storage Income